press officer training

Journalists and press officers are mutually dependent, but they often don’t understand each other. Why do some stories make and some fail? What makes a good press release? What do journalists understand by ‘off the record’? This course gives press officers the insider’s take on the media.

We’ll show you how to write a story and then how to sell it: who to phone, when to phone them, and how to make them listen to you. And when things go wrong, we’ll teach you how to limit the damage.

These courses are always specifically designed for each client. Call us and see if we can help.