There are two main reasons people choose to do media interviews – they either need to limit damaging news or they want to promote a positive story. Both options present a mixture of opportunity and danger.
Our media training shows you how to optimise the opportunity and minimise the risk. We’ll help you to work out what your story is, define your key messages and then show you how to articulate them in lively, accessible and persuasive language.
Only then will we put you through your paces in front of the cameras, posing the kind of questions you can expect in real interviews. Everything is recorded as we go along and we’ll give you frank feedback when we review the tapes together.
We offer a range of interview formats, with each one taking about an hour to prepare for, conduct and then review. Typically, our clients will work through three types of interview in half a day.