Radio phone interviews
It’s half past ten at night. You’re enjoying
that last glass of wine and you get a call from a producer
on the Today Programme asking if you’d be able
to do a phone interview for the 06:20 business slot.
He doesn’t tell you that the guest that was booked
weeks ago has dropped out and you’re a last minute
stand in. It could be a great opportunity to promote
your company or products. It could be an even better
opportunity to promote yourself as a pundit or even
a thought leader. It could also be a complete disaster.
These media training sessions will show you how to:
- Establish what’s really expected of you and
how to say ‘no’ if you don’t want
to do it.
- Get control of at least some of the agenda and make
the points you really want to make
- Simply and quickly prepare for the interview
- Cope with technical difficulties
- Speak clearly on the telephone
- Increase your chances of being invited back
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