My boss has asked me to organise this but I don’t think we’ll ever need it. (Er, so it’s a waste of money)

If we had a pound for every….. It’s a funny thing but media training isn’t just about training for the media. At its most basic it’s about giving candidates a chance to see themselves performing before an audience and then offering them independent and impartial advice about how they can improve the delivery of what it is they’re trying to say. Sometimes that’s about content: the words we use, and sometimes that’s about the style of delivery. We’re all expected to be performers these days and what we offer is the kind of training that’s transportable to a whole range of situations not just for those rare days when Jeremy Paxman’s on the phone. We also know media training doesn’t really do justice to what we do and we’ve tried really hard to come up with a better name for it, but there isn’t one.