crisis communications

Every company needs a clear crisis communications strategy. Your reputation is your most valuable asset. A crisis can devastate it in a matter of hours. Before anything goes wrong, you need to know who in your organisation is best placed to handle media interviews and to have equipped them to cope when the heat is on.

Working with your communications team, we will build a realistic crisis scenario for your company, geared towards the specific issues you’re likely to face. We will produce true to life television reports and newspaper headlines and require your senior people to respond as a breaking news story unfolds. At each stage in our crisis communications training they will have to face a different interview format and prepare new core messages. We teach them how to work out what they need to say and coach them to deliver those messages in a clear and compelling way.

At the end of the crisis training we will identify your best spokesperson and offer detailed feedback on their strengths and weaknesses. We want your organisation to be in control of the news agenda, not the other way round.